My fictional universe is finally here. Come meet the companies I made up and the worlds I built around them. See behind the project
Nathan Hans Tablang
Design engineer
I’m a storyteller first. Design and code are how I bring stories to life.
I’ve been designing and building products for about four years now. I draw on everyday humor and the little details that make things feel alive. My goal is to make people feel something—ones that happen to drive business outcomes along the way. My role models include Nathan Fielder, Bret Victor, and Brian Chesky.
Featured
Selected work
Substrate
Product engineering at Substrate, from financing interfaces to a shared design language.
View my work there as a founding product engineer
Miss Ventures
A fictional venture firm for unconventional ideas. I made the brand, the website, and the ventures it supposedly funds.
View my work as the creator, designer, and developer
Strobe
Making markets built on real-world signals easier to understand and trade.
View my work there as a founding design engineer
Meetskie
A little Mac companion for feeling close to someone far away.
View my independent project
Kachow.AI
An experiment in helping a computer remember what you’ve seen.
View my independent project
Hans on the Web
Interface design as a way to tell a joke.
View my independent collectionWriting
How should a square behave?
An essay about interaction design. Choose a behavior, try it, then see what happens when the situation changes.
Read and experimentFilm Photos
35mm photos i always look back at
View the photo essayHave a role in mind?
If you’re hiring a design engineer, I’d love to hear what your team is building.